#HTREST 2016: Don't Ask Customers to Be Loyal, Encourage Them to Be Obsessed

In less than two months, Hospitality Technology's 2016 Restaurant Executive Summit will be here! For the next few weeks, we will be posting regular updates on the speakers and events we will be hosting Nov. 7-9 in San Antonio, Texas. We are thrilled to have Johnny Earle, founder of Johnny Cupcakes, as our opening keynote speaker on Nov. 8. Earle is an entrepreneur who turned a joke into a multi-million dollar, highly exclusive t-shirt brand driven by a community of world-wide collectors.
In his session, titled "Surprise, Delight, Sell: Making the Brand the Experience," Earle will discuss with attendees why businesses must find ways to become an obsession for customers. To become an obsession, business will need to offer customers memorable, engaging experiences that go above and beyond what the consumer expects. He will share how his success is a direct result of reinforcing the power of paying attention to details, being unique and giving people a story. And through the story of his own success, Earle will illustrate how little things equal big results.
During the session, Earle promises to inspire attendees to expand on the business-as-usual mentality to find different ways to maximize the experience for customers. Plus, he'll discuss the importance of bringing fun back into the work space and surprising guests so there is no such thing as a "dull day."
Earle was named America's #1 Young Entrepreneur by BusinessWeek, one of the top innovative people in Massachusetts by The Boston Globe, recognized 4 years in a row for making it into the INC 500/5000 fastest growing independent companies in America, and was featured on MTV, NPR, Forbes, The Wall Street Journal, and as a case study in several branding and business books.
To learn more about #HTREST 2016 or to register to attend, please visit: http://bit.ly/2cI8tYu
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