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HT-NEXT: The Hotel Ecosystem, Data and Structured Analytics

HT-NEXT will offer attendees "Lightning Chats: Bolts of Insight in 20 Minutes" on April 12. During these sessions, attendees will have the chance to hear speakers discuss important topics. One such speaker, Lance Miceli, executive vice president and chief marketing officer, G6 Hospitality LLC - A Blackstone Portfolio Company, will lead a session titled: "360 Degree Digital Demand Ecosystem."
According to Miceli, gone are the days when operations occur in silos. IT, marketing and finance must synchronize and integrate in order to drive a cohesive and thriving business. Marketing is both a science and an art and Miceli believes that ultimately, in the hotel ecosystem everything begins with data and structured analytics. In this mini-session, he will share how G6 Hospitality is optimizing its demand platform for growth.
Lance Miceli has served as executive vice president, chief marketing officer for G6 Hospitality since April 2011. He maintains full responsibility for all aspects of topline revenue generation and quality performance, leading eCommerce, distribution, marketing, public relations, revenue management, quality, and sales programs for Motel6 and Studio 6 in the United States, Canada, and the Hotel 6 and Estudio 6 brands in Latin America. Prior to his current role, Miceli led integrated marketing programs for Aria Resort and Casino, Atlantis Paradise Island, Harrah’s Casinos,, Colt 45, and Old Style Beer. His experience also includes time at telecommunications giant MCI, where he worked in new product development and retail consumer services.
HT-NEXT unites two industry leading events, Hotel Technology Forum and HTNG North America, into one immersive networking and educational event for hotel executives and solution providers. HT-NEXT is where business and technology meet.
To learn more about and register for HT-NEXT, visit
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