About the Author
What was your first job?
A waiter at a fine-dining restaurant.
Who inspires you?
Any coach but especially John Wooden.
What are your hobbies?
Traveling to watch my kids play sports. My daughter plays water polo at Indiana University and my son plays lacrosse.
What are the technologies you can’t live without?
My phone and email.
What is one other job that you would like to try?
I would love to be a recruiter.
If you could invite any 3 people to lunch, who would it be?
Jesus, John Wooden and Don Shula.
Switching Wi-Fi marketing platforms was simple and didn’t disrupt operations.
Now my team is able to stay more connected to customers’ experiences. We’re able to invite feedback from customers, which means the team can remedy any missteps before they become negative reviews. At the same time, positive experiences can be channeled to influential review sites. In less than a year, Pieology received 288 total reviews within Zenreach, earning the equivalent of a 4.6 rating. We’ve also been able to intercept 51 potential negative reviews with ratings between one and three stars. More than 13,000 contacts were added in the first 10 months of using Zenreach.
The “2 for $12” Tuesday promotion has also seen a sharp increase in interest. The redemption rate has been as high as 71%, and our Tuesday sales are up 35 to 40% over prior years. Another great result is a 73% walk-through rate on customer emails. This stat measures when someone receives an email and visits the restaurants within seven days. It’s one of the best ways to connect in-store results with digital marketing.