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Hotel Covell Bolsters Digital Strategy with Cloud-Based Software

Hotel Covell has chosen GuestCentric to power its digital strategy with award-winning website, booking engine, channel management and social marketing tools.
Hotel Covell is the brand new adventure from renowned hospitality entrepreneur Dustin Lancaster, the ingenious mind behind Bar Covell, The Hermosillo, El Condor, L&E Oyster Bar, Highland Park Brewery and Augustine Wine Bar.
Located in a 1930s building just above beloved Los Feliz hangout Bar Covell, Hotel Covell boasts five exclusive rooms. The rooms tell the story of George Covell, a fictional character inspired by interior designer Sally Breer and Lancaster’s backgrounds, resulting in a sophisticated mixture of classic Americana with a modern twist.
In just a few weeks after opening, Hotel Covell has already been highlighted as a hotel to watch at CondÉ Nast Traveler, the Los Angeles Times, the New York Times, Curbed and Variety.
Since its opening, in early February, Hotel Covell has been using GuestCentric’s all-in-one digital marketing solution, with stunning results in direct bookings, 12% of those coming from smartphones.
Besides GuestCentric’s innovative web design, recognized with over 70 international awards, user-friendly booking engine, mobile optimized for all operating systems, and a channel manager with over 400 integrations, Hotel Covell has access to GuestCentric market-leading capabilities like full control over website content and pictures; social marketing tools; SEO optimization and extensive reporting and analytics.
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