Hollywood Casino Tunica Installs Revenue Management Solution
The 494-room Hollywood Casino in Tunica, Mississippi installs the revolution Product Suite from the Rainmaker Group to optimize rates, occupancy and profitability and create greater operating efficiency.
"The Rainmaker revolution Product Suite enables Hollywood Casino Tunica to optimize total customer profitability based on demand forecasting and competitive factors and helps us fill the hotel with our most profitable customers," says Rodney Devine, director of hotel operations. "The system also trims 40 to 50 man-hours a week off our previously manual processes for setting rates, coordinating reservations and creating marketing strategy." Devine said the revolution system is fully interfaced to the hotel's Agilysys PMS which allows the casino's 'player hosts' to book reservations with optimized rates directly from call-in inquiries to capture more bookings and increase occupancy.
"The revolution profit optimization system communicates with the Hollywood Casino's player system to factor its information into room pricing recommendations so rates are optimized for each player's estimated value," says Devine. "This, and the system's solid data for forecasts and comp-set comparisons, enables us to optimize rates and occupancy so our most valuable players always have a room; this is a principal reason for our hotel's operation."
"The Rainmaker revolution Product Suite enables Hollywood Casino Tunica to optimize total customer profitability based on demand forecasting and competitive factors and helps us fill the hotel with our most profitable customers," says Rodney Devine, director of hotel operations. "The system also trims 40 to 50 man-hours a week off our previously manual processes for setting rates, coordinating reservations and creating marketing strategy." Devine said the revolution system is fully interfaced to the hotel's Agilysys PMS which allows the casino's 'player hosts' to book reservations with optimized rates directly from call-in inquiries to capture more bookings and increase occupancy.
"The revolution profit optimization system communicates with the Hollywood Casino's player system to factor its information into room pricing recommendations so rates are optimized for each player's estimated value," says Devine. "This, and the system's solid data for forecasts and comp-set comparisons, enables us to optimize rates and occupancy so our most valuable players always have a room; this is a principal reason for our hotel's operation."