HITEC: DIRECTV Introduces 'Residential Experience' for Hotels
DIRECTV’s innovative new Residential Experience for Hotels will transport the living room experience into the hotel room with more than 100 HD channels, an enhanced interactive program guide, the full residential programming lineup, and the first anti-microbial remote designed by DIRECTV specifically for the lodging and hospitality industry.
The DIRECTV Residential Experience for Hotels is currently testing in select properties across the country and will launch later this summer. The DIRECTV service delivers the programming to compact, easily hidden set-top boxes in each hotel room so that guests can enjoy the same great DIRECTV experience they get at home. Additional benefits of the system include:
- Interactive program guide: DIRECTV’s co-branded interactive programming guide offers easy navigation and search functionality, just like at home. During testing, 96 percent of guests said it was easy to navigate the new DIRECTV Residential Experience guide.
- Expanded HD channel offering: Guests gain access to up to 10 times more of their favorite HD programming, with more than 100 HD channels including CNN, ESPN and HBO.
- Simplified, germ-free remote: Updated remote offers simple, intuitive design and the first anti-microbial remote designed by DIRECTV specifically for the lodging and hospitality industry.
- No upfront equipment costs: Cost-effective, scalable technology solutions to fit each property’s unique needs.
DIRECTV’s Residential Experience for Hotels will be introduced at the HITEC conference in Austin, Texas, which runs from June 20-23 at the Austin Convention Center. The service will be available to hoteliers across the country beginning later this summer.
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