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01/12/2022

Helbiz Kitchen Boosts Ghost Kitchen Global Growth With Oracle Cloud

With the success of its Italian operations, Helbiz Kitchen is expanding into the United States in 2022.
Anna Wolfe
Senior Editor - Restaurants
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Helbiz

Ghost kitchen operator Helbiz Inc has integrated Oracle Corporation’s MICROS Simphony point of sale technology to support its Helbiz Kitchen operations.

Helbiz's 21,500-square-foot kitchen brings together the best dishes from across Milan – from burgers to ice cream – by licensing from popular brands and preparing multiple cuisines in one location. 

To help ensure that all orders get processed correctly and out for customer delivery quickly, Helbiz turned to Oracle MICROS Simphony Point of Sale. Tighter integrations with other operating systems is driving 46% of restaurants’ POS upgrades, according to HT's 2022 POS Software Trends report. With integrated inventory management, the brand is able to avoid out-of-stock items, while also delivering on its sustainability and waste reduction goals.

Soaring Demand in the USA & Abroad

With the success of its Italian operations, Helbiz Kitchen is expanding into the United States in 2022 as demand for ghost kitchens and host kitchens soar. Grocery giant Kroger and Kitchen United MIX teamed up to open the first kitchen center in the California. TGI Fridays is among the brands that plans to expand its partnership with ghost kitchens -- TGI Fridays plans to open 300 in the US and abroad Nathan's Famous is expanding its virtual concept in Canada through a partnership with Branded Virtual Kitchens Canada.  And depending on how you look at ghost kitchens, Walmart could be your greatest dream or your worst nightmare.

“As we continue to expand Helbiz Kitchen not only in Italy, but also in other countries, in the United States and new locations across Europe, we need a cloud solution that can easily integrate with our mobile app and loyalty solutions at scale,” said Paolo Scocco, GM of Helbiz Kitchen Italy. “The Oracle platform is the central hub from which all business systems are informed. With embedded analytics, our transaction data will refine day-to-day decision-making, and long-term business strategies.”

Helbiz Kitchen strategically invests in ambitious concepts that are both technologically sound and support its environmental, social and governance (ESG) conscious goals. Even as menus and offerings are constantly changing, mobile application orders are routed smoothly through Simphony to Oracle MICROS Kitchen Display Systems, helping ensure they’re queued fast, accurately, and prepped based on the promised delivery time. By centralizing all order transaction data on a single platform coupled with embedded restaurant analytics and reporting, Helbiz Kitchen gets real-time updates on its revenue by concept, inventory, and labor costs.

New Oracle restaurant trends show that consumers love new online ordering features, but it’s making them impatient. Now more than ever it’s important for ambitious restaurants to adopt restaurant technology that moves at the speed of their business and allows scalable growth.

“The surge in online and app-based ordering has sped the adoption of ghost kitchens as a means to efficiently serve consumers looking to discover and enjoy a large spectrum of cuisines,” said Simon de Montfort Walker, senior vice president and general manager, Oracle Food and Beverage. “With a highly-complex kitchen including multiple dining concepts across a large footprint, organization and fast-access to information was the key to success for Helbiz Kitchen. With Simphony, orders are routed to the right place so they can be processed and delivered at just the right time. On the backend, all the data is centralized to provide an easy snapshot of what is selling and what isn’t, inventory position, food waste, and more. We look forward to helping Helbiz Kitchen extend their success in new regions and continue to provide consumers an exceptional off-premises dining experience.”

More information on the partnership inside the Oracle Blog.