GuestCentric Launches New Online Marketing/Booking Platform
a Software as a Service (SaaS) provider for the independent hotel industry, announces the launch of of a new online marketing and distribution platform for independent hotels. Based on GuestCentric's patent-pending InstantHotel technology, independent hotels can provide the rich online and offline experience that demanding guests expect without entering time-consuming and expensive customization projects.
Easily push promotions and special offers -- Due to the tight integration between the different components in the platform, the GuestCentric booking engine automatically highlights special offers, packages or special events to encourage upgrades and filling up rooms in dates where occupancy is lowest.
Eliminate double-bookings, reduce bogus reservations -- GuestCentric lifts the barriers currently faced by independent hotels pressured by minimal resources and staff. Guest information is verified and room availability is checked in real-time before confirming the booking. GuestCentric eliminates double-bookings, reduces bogus reservations, and improves the experience for returning guests by providing automated validation of guest information, real-time availability and pricing information and customizable e-mail confirmations.
Reinforces guest relationships -- The GuestCentric platform automatically recognizes returning guests, reinforcing the customer intimacy that guests experience at independent hotels. The GuestCentric platform automatically creates guest profiles and records guest usage patterns and preferences for hotel managers to quickly identify the most profitable guests and target them for special offers, promotions or loyalty programs.
Leverage e-mail communications -- Templates for automatic responses like reservation confirmations can easily be customized to carry additional messages to drive the hotel's brand to the guest.
GuestCentric Features
The GuestCentric platform provides a hotel-focused website builder that creates a property display as a result of intense usability testing with demanding guests. Sites created with the GuestCentric platform include interaction elements like flash banners, Google maps, weather forecasts, and other public web services. Combining automatic content creation with the comfort of automatic spell checking, text formatting, and other helpers, GuestCentric's InstantHotel technology avoids the need for external programmers or designers. GuestCentric promises hotel managers that they can have a new website up and running in less than 45 minutes.
- Next-generation booking engine