Grove Park Inn Resort & Spa Enlists Twitter for Birthday Promotion

In less than 90 minutes The Grove Park Inn Resort & Spa gave away 96 free rooms exclusively through Twitter. A "Tweet" was sent out at 11:00am Monday morning to those following E.W. Grove on Twitter and the first 96 who called a special "800" number was provided a free one night deluxe Mountain View accommodation stay at the historic resort located in Asheville, North Carolina.

"There certainly is a developing trend for the hospitality industry to promote on Twitter," says Ron Morin, executive director of operations at The Grove Park Inn Resort & Spa. "With our move toward more of an online presence Twitter seemed a unique way to give away 96 free stays."

"We launched this promotion to celebrate The Grove Park Inn Resort & Spa's 96th birthday celebration in July," says Susan Phillips, director of marketing and communications at The Grove Park Inn Resort & Spa. "We are one of the first major companies to launch a major giveaway as a way to reach and communicate with current and new customers. E. W. Grove plans to continue Tweeting to his loyal followers."

The Grove Park Inn was inspired by the Internet success of one of its recent guests, President Barack Obama, who stayed at the Resort while preparing for his second debate with Senator John McCain. The Grove Park Inn is devoted to seeking creative endeavors and E.W. Grove on Twitter is a brilliant example.
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