Greektown Casino-Hotel Launches Two New Guest Loyalty Technologies

Detroit’s Greektown Casino-Hotel, a JACK Entertainment portfolio property, announced the launch of two dynamic technologies: GT Connect and the Greektown Mobile App. Together these innovations will simplify the guest experience, allowing guests to earn rewards, view promotions, request vehicles from valet, pay for meals and much more using a Virtual Players Card on a smartphone.
“GT Connect and the Greektown Mobile App are technologies that demonstrate our commitment to innovation, and to improving our guests’ experience,” said Brian Eby, senior vice president of operations and chief innovation officer at JACK Entertainment. “These modern advances provide our guests with a technological solution to simplify their participation with our loyalty program by offering a more convenient way for them to connect with us and earn and manage their GT Rewards, without the need for a traditional player’s card.”
Greektown’s patent-pending GT Connect technology connects a virtual player’s card via a secure USB port installed in all slot machines. While connected, guests are able to earn rewards, download bonus play and securely charge their smartphones, using any USB cord.
The Greektown Mobile App allows guests to use a smartphone for every loyalty program transaction at the property. Guests can scan their virtual player’s card at table games, promotional kiosks, the GT Rewards desk and the parking garage. They also can use it to pay for meals with comps at any casino food and beverage venue.
In addition to serving as a virtual player’s card, the new Greektown Mobile App features:
  • Player rewards: View account information, including comps, offers and promotions, redeem points for free play and convert comps to bonus play at the slot machine
  • Hotel reservations: Connect directly to hotel operators with a simple click
  • Restaurant reservations: Make reservations at Greektown Casino-Hotel restaurants
  • Valet vehicle retrieval: Request vehicles from any valet location, regardless of drop-off point, by scanning or entering a vehicle ticket number directly into a smartphone
  • Slot machine locator: Locate favorite slot machines on the casino gaming floor

The development of GT Connect and the launch of the Greektown Mobile App follow other recent facility enhancements, including a $70 million state-of-the-art property renovation that incorporated prominent interior and technological modernizations, along with updated gaming systems, a new player rewards program, new promotional kiosks, new ticket redemption machines, a redesigned website, and the addition of 700 new slot machines, with approximately 250 more coming soon which represents 35 percent of the property’s casino floor.

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