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Global Hotel Alliance Offers Its Members Sabre Hospitality Solutions as an Alternative Distribution Provider

Global Hotel Alliance (GHA), an alliance of independent hotel brands, said it selected Sabre Hospitality Solutions as an alternative distribution provider for its members.
Under the agreement, GHA’s 35 hotel brands, representing more than 550 hotels, resorts, palaces and spas, now have the option to choose the Sabre SynXis Central Reservations (CR) as their distribution solution while still enjoying the benefits of GHA’s multi-brand DISCOVERY loyalty program.
The SynXis CR provides distribution of rates and inventory through all online and offline distribution channels; connectivity to global distribution systems, online travel agents, website and mobile booking engines; and seamless integration of critical property, revenue management, loyalty and content systems, providing holistic views of hotel guests and revenue. Sabre’s central reservation system is powered by the SynXis Enterprise Platform, an open architecture platform that integrates critical hospitality systems to optimize distribution, operations, retailing and guest experience.
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