Four Seasons Uses Mobile App to Bridge Communication Gap Between Guests and Staff
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Four Seasons Hotel Los Angeles at Beverly Hills the first West Coast property to feature in-room ICE Touch on iPads, is expanding its partnership with software developer Intelity to offer additional hotel services to guests who carry mobile devices.
Guests will now be able to transform their personal tablet or smartphone (Android or Apple) into a virtual concierge by downloading the hotel’s free app, granting them access to an array of services. With just the touch of a finger, guests can schedule a wake-up call or order a meal to be delivered to their room, among other guest services.
Four Seasons Hotel Los Angeles at Beverly Hills has long put emphasis on offering top technology throughout the hotel. In 2011, the hotel launched ICE Touch on iPad2 devices in all 285 guestrooms and suites with access to the hotel’s services and amenities, bridging the gap of communication between staff and guests in real time. This new mobile app provides further access to the hotel’s unique services and amenities from any location in the world.
Travel apps were reported as seeing the “highest year-over-year growth of any industry or product-related app category” in the U.S., according to a Nielsen study. Additionally, Nielsen reports that U.S. Android and iOS users have been shown to prefer using apps to access travel information rather than mobile web browsers, spending 95 percent of their time in apps.
Intelity's ICE enterprise platform integrates with PMS, POS and Ticket systems at the Four Seasons Los Angeles at Beverly Hills.