Employee Uniform Partnership Brings New Meaning to 'Walking Advertisement'

Eyelevel Interactive, LLC, innovators of patented interactive media garment technology, and the uniform manufacturer and provider Superior Uniform Group, Inc., announced a strategic alliance that will make interactive uniform apparel available in thousands of businesses across the United States. 

 

This licensing deal marks the introduction of EI’s iPOPS (Interactive Point of Purchase System) into the marketplace with the concept of interchangeable panels that include advertising and promotions directly applied to the front and/or the back of the employee uniform. iPOPS creates a paradigm shift that converts uniform expenses into revenue generating profit centers and in the process creates a new metric by which advertising is measured.

 

The iPOPS on the uniforms will contain Eyelevel Interactive’s EI Tag technology which provides opportunities for marketers to reach consumers at the most crucial touch-point in the purchasing process. An EI Tag is Eyelevel Interactive’s proprietary branded MAC (mobile action code). EI Tag is a geometric, multi-colored, two-dimensional, specific matrix barcode, which holds data that becomes accessible when scanned by a wireless mobile device, such as an iPhone or Android.

 

The EI Tag captures data and provides trackable in-store promotions. It is capable of delivering immediate ‘Use It Or Lose It’ coupons to consumers that may be instantly redeemed via the consumer’s wireless mobile device. EI’s iPOPS includes website analytics that allows Superior Uniform Group customers to monitor detailed statistics such as reach, and time spent viewing. EI and Superior Uniform Group envision this as an additional way for retailers and businesses to create consumer loyalty programs and employee incentive programs.

 

In traditional media terminology, the impact and reach of various advertising campaigns have been measured in Gross Impressions.

 

The EI panel can be built into any uniform or work apparel, transforming the employee’s work attire into walking interactive media. Promotions or advertising are placed on sublimated point of purchase panels called Switch-Its, on either side of the employee’s garment. The panels come in a number of shapes and sizes and may be customized depending on the type of apparel or placement on the garment. Switch-It panels are customized with a marketing campaign and arrive ready to be applied to the garment. Switch-It panels are easy to apply and remove; allowing businesses to run multiple campaigns simultaneously for any duration of time.