Data & Analytics

From market level forecasting to machine learning, modern hotel executives are finding new ways to drive profit.

Data-driven merchandising banners reflect true inventory through integration and trigger guests to respond to highly relevant and timely offers.

The Courtyard by Marriott Sedona is testing water areas and recording data twice daily in Quore; Module keeps hotel accountable and enables it to pass county health inspections.

Hotel management company implements ProfitSage to provide company-wide data performance visibility, ensuring maximum cost-efficiency and revenue-enhancing abilities.

New revenue management system marries machine learning with human intelligence to optimize hotel revenue strategies.

Algorth to provide SHR with technology that blends rule-based algorithms with modern machine learning.

In the first installment of this two-part series, HT focuses on two important steps: effective brand marketing and getting to know the customer better.

The UK's ICO says it intends to levy a £99M ($124M) fine on Marriott for its Starwood data breach affecting 30M EU residents.