Valyant AI, a Colorado-based artificial intelligence (AI) company focused on customer service in the quick-serve restaurant industry, has added an advanced functionality to its conversational artificial intelligence (AI) platform, the ability to leverage customer data for opportunities to increase customer spend.
Deployed at the Good Times Burgers & Frozen Custard located at 2095 S. Broadway in Denver, Valyant AI’s platform, Holly, began taking customer breakfast orders in January before expanding to lunch and dinner orders last month. As the system takes in an increasing amount of information from a variety of sources and analyzes it, it is able to offer operators actionable recommendations aimed at boosting profits. The software then leverages customer data insights and other factors, including time of day, item popularity, traffic, weather and items normally purchased together, to encourage customers to purchase more expensive or upgraded items as well as other add-ons.
Through the Valyant AI platform, Good Times is experiencing an average 6% increase in spend per order and as much as a 23% increase on some days. The platform’s average attempted upsell success rate is 40%, while it reduces a customer’s average wait time by more than 10% to 25% on average.
According to a recent study, most major quick-serve restaurants (QSRs) see about 70% of their sales going out the drive-thru window, and an effective upselling strategy only serves to increase that total. In fact, a Journal of Marketing Research study found people will eat 85% more when servers offer them more.
With Valyant AI, restaurants can now experience industry-leading conversational AI to streamline the ordering experience, reduce wait times and improve the overall experience for customers and employees alike.