Nor1’s PRiME Decision Platform with Real-Time Merchandising Banners Drives Double-Digit Conversion Rate for Hotels
Nor1, a provider of hospitality upgrade, upsell, and merchandising technology, announced the launch of new merchandising features to their flagship product, eStandby®. These inventory-based guest communications trigger bookings and upsell, and have driven conversion rates of more than 25%, creating significant increases in revenue direct to properties.
Today’s guests demand absolute transparency in the booking process. To provide that, accuracy and useful information are key. Nor1's technology differs from other market solutions in that it reflects actual real-time inventory through two-way integration. It provides relevant data-driven offers based on a micro-segmented machine learning approach. It can also highlight what is in high-demand by others to prompt guests to make quicker and more confident buying decisions. Even without integration, Nor1's product knows how many guests have requested an offer, or which offer is most likely to convert based on what similar guests have requested, or what hotels have awarded most.
Powered by machine learning, eStandby® and its confirmed upsell sister product eXpress Upgrade, enable hotels to maximize revenue and drive real operational efficiencies to generate the highest ROI on upselling technology in the industry. The new merchandising banner features are designed to inspire guests to convert based on influential buying triggers such as scarcity of product, popular demand, or customized offers. Hotels using the new banners have already seen a significant increase in the number of guests requesting upgrades, along with a boost in the average value of each upgrade requested. The merchandising banners have also driven higher overall revenue and created a more personalized guest experience.