Customer Relationship Management (CRM)

Each unique hotel property requires a property management system that best suites its individual needs. Before investing in a PMS, read what operators are saying about their systems in this second annual peer review.

The December 2009 opening of the 67-acre CityCenter metropolis is expected to deliver the most technologically-advanced guest rooms anywhere in the U.S. From solutions that foster personal automation to its next-generation networking capabilities, Scot Campbell, senior vice president and CIO for MGM Mirage, takes us inside the guest room technology of the industry's most-watch project.

The Signature at MGM Grand joins Preferred Hotels & Resorts' roster of hotels.

TeleAdapt's Pull-Through Pro product line is now available with a weighted piano black base, giving hotel more choices for sleek, affordable in-room cable management.

According to a recent survey, nearly 60 percent of those aged 35-54 said that they would not return to a hotel due to poor or no cell phone reception.

The Red Carpet Alliance system is an in-house loyalty rewards program that enables neighborhood stores and restaurants to acquire and retain loyal customers.

The emergence of Web 2.0 is transferring brand buzz power into the hands of customers through new marketing strategies and applications such as social networking, cell phones and more. Hospitality Technology sits down with Don Zimmerman, CIO of the newly formed Wendy's/Arby's Group, to discuss which technology trends hold the biggest potential for driving customer loyalty in the emerging marketing landscape, and why. 

On the loyalty battlefield, systems that once tracked guest preferences after they've gone are losing out to newer applications powered by predictive loyalty tools. Learn how hotels and restaurants are leveraging targeted offers, the power of partners, and mobile communication to boost customer traffic.