Customer Relationship Management (CRM)

The Scandic implements MICROS' OPERA Enterprise Solution and is to be hosted in MICROS's Frankfurt Datacenter.

The latest in property management solutions are not only innovative but sure to raise the industry bar. Web capabilities, customizable systems, and SMS messaging are among the latest in PMS capabilities.

Don't make your guests go deal shopping. In the current climate of economic uncertainty, savvy hospitality operators are giving their loyalty incentive programs an innovative and customizable boost, which can be just the push your guests need to book their reservation with you now, and six months down the road.

Best Western International is set to rollout a new property management system interface from MSI that will support their Gold Crown Club International (GCCI) guest loyalty program in over 550 properties.

Thayer Lodging Group, whose portfolio includes 14 hotels, partners with UniFocus to evaluate how service standards relate to perceptions and how employee attitudes impact service delivery.

The UK's Real Hotel Company and Amadeus ink a deal to install their PMS solution in 15 properties by the end of the year, with plans to install the solution in an additional 40 properties in time for the London 2012 Olympics.

As supply and demand in the hospitality sector is beginning to balance out, how will you and your sales teams attract customers in the down-turned economy? Forget about reinventing the wheel. Begin using the tools that you already have: your CRM and the Web.

Hard Rock International announces that they are set to implement the MICROS OPERA Reservations System, Web Suite, and myfidelio.net across all future Hard Rock Hotels.