Customer Relationship Management (CRM)

MURTEC Insights: Calculating the Benefits of Social Media Marketing
Restaurant operators discuss how to drive measurable results with social media programs. Given its global reach, the active engagement of users, and the ability to connect with these users, social media is a powerful marketing channel that cannot be ignored by marketers wanting to connect with their guests in the restaurant industry.
Web-Based Solution Streamlines Scheduling and Reduces Labor Costs
King's Seafood Company partners with HotSchedules and enjoys labor-cost savings in first month.

HITEC NEWS: Digital Valet Uses iPad/iPod Functionality to Improve CRM

The new DigiValet places all in-room guest conveniences wirelessly on the Apple iPad/iPod to revolutionize two-way communication from the guestroom.
Online Tool Streamlines Event Management

Heartland Brewery safeguards against losing potential event clients with Imbookin.com. The restaurant, which has seven locations in Manhattan and books about 1,000 events a year, uses the online tool to boost its business while decreasing labor.
Harnessing & Profiting From Social Media Intelligence

The next wave in customer engagement is social customer relations management. As more formal tools emerge to build brand awareness and identify influential customers, many leading companies are taking a more proactive approach to utilize social media by customizing offers based on activity in order to increase loyalty and sales.
Turning Potential Into Power

Knowledge is power, but only if you use it. The challenge facing the hospitality industry goes beyond merely connecting with guests on social channels, but how to turn information from those connections into actionable CRM data.
New Dashboard Equips Event Marketers with Real-Time Mobile Data

QuickMobile launches an analytics dashboard that provides user-friendly graphical view of critical event information.
Orient-Express Cuts Labor and Ups Customer Service with MICROS

The Orient-Express has implemented the MICROS OPERA Sales & Catering Module for its hotels worldwide.
Latest Trends in Revenue Management

Technology providers forge ahead with revenue management systems that allow hoteliers to drill down to the bottom line without sacrificing personal touches.
Customized Receipts Bring Repeat Customers

A Subway franchisee sees a measurable uptick in returning customers and improved employee communications after implementing SmartReceipt technology.

Customer Relationship Management (CRM)

MURTEC Insights: Calculating the Benefits of Social Media Marketing

Web-Based Solution Streamlines Scheduling and Reduces Labor Costs

HITEC NEWS: Digital Valet Uses iPad/iPod Functionality to Improve CRM

Online Tool Streamlines Event Management

Harnessing & Profiting From Social Media Intelligence

Turning Potential Into Power

New Dashboard Equips Event Marketers with Real-Time Mobile Data

Orient-Express Cuts Labor and Ups Customer Service with MICROS

Latest Trends in Revenue Management

Customized Receipts Bring Repeat Customers