Crave Hot Dogs and BBQ Expands Food Truck Concept

Crave Hot Dogs and BBQ continues to drive expansion with its food truck model.  

Aneitra Shavers is the newest franchisee, opening her very own food truck in the Atlanta, Georgia market. From the moment Shavers came across Crave, she knew it was something that she wanted to bring to Atlanta. Crave also has a location in Dawsonville, Georgia at Dawson Crossings.

“I was convinced this was something I wanted and it felt right,” said Shavers.  “After visiting the location in Dawsonville there was never a doubt in my mind that this would be a hit in Atlanta, and something I wanted to do for myself.”

Tech on Wheels

The food trucks and stores use the same technology to power online ordering. Customers are able to order via the app and pickup at the food truck, Samantha Rincione, Founder/ CEO/ Chief Operations Officer,  Crave Franchising LLC, tell HT. To take orders onsite, trucks are outfitted with handheld devices so employees can be outside the truck mingling and taking orders and payment, she added.

Tracking the Truck 

Customers have “the ability to “Track the Truck” to see its location along with all the same technology of the stores, ordering ahead, loyalty points, rewards, updates to menu and promos, locations etc.,” explains Rincione. 

The truck will also have some of the all-time favorites such as “The New Yorker” and the “Chicago Dog, as well as salads, BBQ and more.

The truck will offer a full Crave menu as well as other options and desserts. The app will also allow customers to receive specials, loyalty points and rewards. Currently Crave is in negotiations for additional food trucks in other regions and plans to have a total of 10 trucks on the road by first quarter 2021, and 25 by spring of 2021.