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CorFire & SNAP Partner to Create Integrated Mobile Wallet and Marketing Solution

CorFire, the mobile commerce business of SK C&C USA and the provider of mobile technology solutions, and SNAP (Social Network Appreciation Platform), a platform linking transactions at the merchant's POS with automated social network interactions, today announced plans to integrate the SNAP platform into CorFire's mobile wallet solution, CorPay, and its suite of mobile marketing services, Cor360.

The combined solution will provide a one-stop shop to enable QSRs and other retail segments to connect their m-commerce apps to social networks such as Facebook, Foursquare and Twitter. Consumers are enabled to post pre-defined messages and check in automatically on their social networks each time they use their mobile merchant-branded payment cards, vouchers and loyalty cards at the POS. Customers are rewarded with gifts, position on leaderboards and timely offers.

By fully leveraging mobile and social networks, merchants will be able to extend customer relationships beyond loyalty and other traditional programs. In addition, they will have more opportunities to increase foot traffic and better serve targeted audiences with relevant offers, according to the company.
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