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08/04/2021

Coco Collection Selects Cendyn to Power Their CRM and Loyalty Programs

Cendyn, an innovator in CRM, sales, and revenue strategy for the hospitality industry, is excited to announce Coco Collection has selected Cendyn to power their CRM and loyalty program across the Collection’s portfolio of boutique luxury resorts in the Maldives. 
Michal Christine Escobar
Senior Editor (Hotels)
Michal Christine  Escobar  profile picture

Cendyn, an innovator in CRM, sales, and revenue strategy for the hospitality industry, is excited to announce Coco Collection has selected Cendyn to power their CRM and loyalty program across the Collection’s portfolio of boutique luxury resorts in the Maldives. 

Using eInsight CRM, Coco Collection will have access to the industry’s most robust CRM solution, allowing them to learn more about the unique preferences of each guest and deliver unforgettable experiences throughout the guest journey. By collecting and organizing data from multiple sources, eInsight CRM’s unified profiles provide an in-depth look at each guest’s interests and behaviors. With the CRM’s ability to provide automation, segmentation, and reporting, Coco Collection can leverage the data within each guest profile and create the personalized guest experiences that drive revenue and repeat visits across their portfolio.  

Coco Collection has also selected Cendyn to power their new Coco Rewards program. Powered by eLoyalty, their loyalty program will offer tiered benefits as well as the ability to earn and redeem points for resort experiences. Unique to Coco Rewards, members can redeem points without losing tier status, allowing them to enjoy the instant benefits that come with that tier at every visit.  

 “At Coco Collection, we excel at providing one-of-a-kind guest experiences immersed in the beauty and culture of the Maldives. We’re excited to work with Cendyn and their CRM technology to evolve our offerings and create even more unforgettable experiences for every guest. This collaboration will also enable us to offer a personalized and dynamic loyalty program that is completely unique to Coco Collection.” said Hussain Hilmy, Co-Founder and Board Director at Coco Collection.  

“We are thrilled to collaborate with Coco Collection on this exciting next chapter for the group. By combining the power of eInsight CRM and eLoyalty, Coco Collection will enhance every guest’s experience and drive loyalty through the Coco Rewards program. Coming out of a very challenging year, the teams are setting themselves up for huge success with technology that allows them to drive demand where they need it most.” said John Seaton, Chief Revenue Officer.