Church’s Chicken’s Throwback Marketing

Anna Wolfe
Senior Editor, Restaurants
Originally founded as Church’s Fried Chicken To Go, Church’s Chicken’s launches new Go Box with family-sized meal options.

Originally established as Church’s Fried Chicken To Go, Church’s Chicken has introduced a new to-go box with its original marketing message and logo.  With COVID-19 significantly shifting consumer habits and increasing demand for off-premise dining, Church’s is reconnecting with its to-go roots by offering a signature carrier option for guests to grab and go.

“With the changes that have occurred this year, our guests have told us that they want to bring their favorite meals to share with more than one or two people…whoever their chosen families happen to be,” says Brian Gies, Chief Marketing Officer. “The social shift has changed our dining experiences, and the new Go Box makes it easier to come together any time of day, any day of the week. Not only are our larger serving sizes and prices relevant for these shifting consumer needs, but our new Go Box makes it easier for large meals to be taken home, or delivered right to your door for really any occasion.

New Menu Boards

Church’s rolled out completely revamped menu boards across the country in July that promote a new Family Value menu line-up, featuring a variety of meals that feed 6 or more with choice of mixed chicken, legs and thighs or tenders, plus a choice of homestyle sides and the brand’s signature Honey-Butter Biscuits.

For a limited time, the Go Box offers a nod to the brand’s ‘Fried Chicken To Go’ heritage, dating back to 1952. The first Go Boxes will feature the retro Church’s character – Churchie. Guests can order their Go Box Family Values meals dine-in (according to local guidelines), at drive-thru, take-out, and delivery through a local third-party delivery service, or from the brand’s online order-ahead service.


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