Chipotle Measures Fans' Brand Knowledge with IQ Test
Chipotle Mexican Grill is launching Chipotle IQ, a trivia game that will test fans' knowledge of Chipotle's sourcing, ingredients, recipes and sustainability efforts. The first 250,000 test takers who answer all 10 randomly selected Chipotle IQ questions correctly will receive a digital BOGO offer.
Fans who are up for the challenge can visit www.chipotleiq.com.
"Chipotle IQ allows our customers to discover Chipotle in a whole new way and rewards our most devoted brand experts," said Chris Brandt, Chief Marketing Officer. "We're introducing a test our fans will actually be excited to take."
The brand even released an "official study guide" to help fans prepare for the test.
In related news Chipotle is offering free delivery on all orders $10 or more via the Chipotle app and Chipotle.com every Monday through September 28.