Chipotle Launches Loyalty Program in Canada
Chipotle Mexican Grill has officially launched its loyalty program, Chipotle Rewards, in Canada. This is the latest advancement in Chipotle's efforts to make the brand more accessible and to strengthen the relationship with its Canadian community.
Chipotle implemented its U.S. loyalty program in 2019 and in only three years, 28 million members have enrolled.
“Chipotle Rewards is another access point for guests to engage with our promise of real ingredients prepared fresh daily, and a way for us to say thank you for joining our mission of Cultivating a Better World,” said Anat Davidzon, Managing Director, Chipotle Canada.
Members of Chipotle Rewards in Canada earn 10 points for every $1 CAD spent in the restaurant, online or in the app. After as few as two purchases, Chipotle Rewards members can earn enough points to start unlocking free Chipotle.
Chipotle Rewards brings instant gratification to guests with free chips and guac after the first purchase as a member and a surprise birthday reward every year. Chipotle Rewards members can earn extra points and collect achievement badges with Extras. The gamified loyalty experience offers personalized challenges allowing members to level up and earn free Chipotle faster.
“We’re excited to engage with our Canadian guests in a brand new way with Chipotle Rewards” said Chris Brandt, Chief Marketing Officer. “Our personalized loyalty program allows members to select how they redeem points, earn Extras by participating in challenges, and achieve badges for their achievements.”
Round Up for Real Change
Guests ordering digitally can also round up their bill to the next highest dollar amount to donate to Chipotle’s nonprofit partners. To celebrate Pride month, Chipotle is spotlighting Egale, Canada’s leading organization for 2SLGBTQI people and issues, in its app and on CHIPOTLE.CA. Since launching its Round Up for Real Change program in 2020, Chipotle has raised over $12 million for non-profit partners in the U.S.
Cultivating a Better World in Canada
Chipotle is Cultivating a Better World by serving responsibly sourced, classically-cooked Mexican-inspired cuisine with wholesome ingredients and no artificial colours, flavours or preservatives.
Sustainability matters to today's consumers and restaurant operators. Two out of three (66%) consumers surveyed feel it’s important that restaurants are open about their practices to limit food waste. According to the National Restaurant Association’s annual What’s Hot Culinary Forecast, sustainability will continue to influence menus and how restaurants make decisions in 2022.
Other restaurants are touting their efforts. For Taco Bell, sustainability is on its list of "guiding philosophies" for 2022. Chipotle aims to reduce its carbon emissions 50% by 2030. Also leading the charge is Panera Bread, which has a goal to become climate positive by 2050. And to reduce the greenhouse gas emissions of its supply chain fleet, McDonald’s Canada is testing the electric Volvo VNR Electric truck.
Chipotle currently has 28 restaurants in Canada, with plans to open four additional locations in British Columbia and Ontario this summer.