Chipotle Mexican Grill is turning to gaming once again to engage and reward its most knowledgeable fans. The brand will dish out digital buy-one-get-one (BOGO) offers through Chipotle IQ, the second iteration of its signature trivia game that tests fans' expertise on all things Chipotle.
To celebrate Cinco de Mayo, Chipotle IQ tests fans’ expertise in Chipotle’s sourcing, ingredients, recipes, and sustainability efforts. Each day this week, Chipotle will give away BOGOs to the first 50,000 fans who answer 10 Chipotle IQ questions correctly. Fans who score a perfect mark on the test but miss out on a BOGO will be entered to win one of 100 Limited Edition $500 Chipotle gift cards
"It's no secret that real Chipotle fans get real rewards," said Chris Brandt, Chief Marketing Officer. "We're always looking for ways to supercharge our super fans on Cinco, and this year, it's our true brand experts' time to shine."
Chipotle launched Chipotle IQ in August 2020. The 250,000 BOGO offers reserved for players who scored a perfect 10 were awarded in less than four hours after the site went live.