Chinese Hotel Group Maximizes Revenue with IDeaS Consulting Support

IDeaS Revenue Solutions, a provider of pricing and revenue management software, services, and consulting, has announced a partnership with BTG-JIANGUO Hotels & Resorts aimed at creating and instilling a strategic approach to revenue optimization throughout the group with the aim of improving its market leadership.

 

BTG-JIANGUO currently operates member hotels in Beijing, Tianjin, and 18 other provinces across China. The company is rapidly expanding its nationwide network and is targeting to manage 100 hotels by the end of 2013. One of the high profile hotels in BTG-JIANGUO’ management portfolio is Jianguo Hotel, Beijing.

 

BTG-JIANGUO Hotels & Resorts sought out IDeaS to review the various aspects of pricing, forecasting, and optimization at both group and property levels.

 

In working with IDeaS Consulting, BTG-JIANGUO Hotels & Resorts is looking to gain the ability to make strategic decisions in the Jianguo Hotels that they manage, with a clearer view of their competitors’ positions and determine correct pricing for their rooms and ancillary services.