2021 has been a successful year for Chicken Salad Chick. During the first half the year, Chicken Salad Chick opened 17 new locations, including market debuts in South Florida; Roanoke, Virginia; and Indianapolis, Indiana, and total system sales are up +50% year-over-year. The fast casual chicken salad restaurant concept is on track to open 40 new locations this year.
Last year, Chicken Salad Chick hatched a new concept: popup drive-thrus and added curbside pickup and delivery options.
Restaurant brands of all sizes have been leaning into drive-thrus. 31% of restaurants are adopting drive-thrus in 2021 with 13% adding them for the first time, according to HT's 2021 Restaurant Technology Study
HT caught up with Tom Carr, Chief Marketing Officer of Chicken Salad Chick, to catch up on the brand's rapid fire growth and what role drive-thru plays in its expansion plans.
HT: Last year I wrote an article about Chicken Salad Chick’s pandemic pivot and its pop-up drive-thrus. What is the status of the popup drive-thru concept today?