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01/06/2023

CES News: BurgerFi, MAVI OnMyWay Unveil In-Car Ordering Technology

In addition to pickup and curbside options, the in-vehicle solution will allow guests in any Connected Car to make payments, by connecting the car's interface and data to MAVI's Mobile Retail Network.
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BurgerFi in car ordering
Image courtesy of BurgerFi

At CES, BurgerFi teamed up with and MAVI.io to demo the new OnMyWay Mobile Retail Network.

In-Car Convenience

The MAVI OnMyWay brings convenient shopping options straight to the dashboard of customer vehicles. In addition to pickup and curbside options, the in-vehicle solution will allow passengers in any Connected Car to make payments, by connecting the car's interface and data to MAVI's Mobile Retail Network. The marketplace will feature leading restaurants, convenience and grocery stores and more. The options consider inventory in real-time to ensure availability as well as the driver's location, route, destination, order and payment preferences, and loyalty program memberships.

"Drivers appreciate the convenience of curbside pickup. The added benefit of being able to shop safely and efficiently from their cars to make the most of each trip is priceless," said Karl Goodhew, Chief Technology Officer of BurgerFi. "BurgerFi has been leveraging and testing  technologies to keep up with evolving customer demands and remains at the forefront of innovation as part of its commitment to provide the best restaurant experience, while continuing its aggressive expansion along the Eastern seaboard."

BurgerFi, known for its pioneering, tech-forward approach in the fast-casual space, is MAVI's first in-car OnMyWay partner and key QSR Innovation partner. 

CES attendees will have the opportunity to test the platform at four locations throughout the conference. The demonstrations will be held inside an invitation-only pavilion with Stellantis hosted by COVESA on Jan 5 and throughout the week by appointment in on the road shopping trip to BurgerFi and other locations to find, buy and get OnMyWay orders. "In today's fast-paced world consumers are looking to maximize their time," said Cynthia Hollen CEO and Co-founder of MAVI.io. "Thanks to the OnMyWay platform we are able to place retail in front of consumers empowering them to do more with less time."

This first-ever restaurant partnership will allow more Americans to enjoy two high-quality nostalgic staples, pizza and burgers, from Anthony's and BurgerFi. http://mavi.io/For more information about BurgerFi and Anthony's Coal Fired Pizza & Wings, or to find the nearest location, visit www.burgerfi.com and www.acfp.com.