C-Store Launches Loyalty, Online Ordering

Yatco Energy, a New England based chain of convenience stores, has launched Yatco Rewards on the Paytronix platform. Paytronix will provide the Yatco Rewards with loyalty, a branded mobile app, and, for three of the Yatco stores, order and delivery.  

[75% of consumers prefer to order delivery direct from the restaurant, according to HT's 2021 Customer Engagement Technology Study.]

“Yatco Rewards will help create brand loyalty while incentivizing our customers to come into our stores more frequently and to spend more. It also will give us a better idea of who our customers are, how often they visit and what they buy.  In today’s highly competitive market creating a differentiative program helps in staying relevant in the eyes of the consumer,” said Hussein Yatim, Vice President, Yatco Energy. “Paytronix also gives us a means to communicate with our customers and solicit their feedback so that they feel valued and heard.” 

Yatco Rewards includes the following components: 

Loyalty -- A points-based program, Yatco Rewards enables customers spend and earn points for discounts at the pump or on items in the store.  

Mobile app – Customers can download a white-label app to access their account, look up or redeem points, or to generate a bar code to scan in store. A physical loyalty card is available for customers who do not wish to use the app. 

Order and Delivery – Customers at three of the larger footprint Yatco stores can access and order items electronically either via the mobile app or online. Customers can place orders for pickup, curbside, or delivery, then pay for their purchases using various forms of methods of electronic payments including Apple Pay or Google Pay. 

Yatco Energy operates 20 convenience stores.