BurgerFi's Diverse Delivery Strategy

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BurgerFi's Diverse Delivery Strategy

By Anna Wolfe - 07/13/2020
By utilizing the integrated network of third-party delivery vendors, BurgerFi has allowed third-party delivery apps that do not feature BurgerFi to be included in the pool to bid for their business.

BurgerFi has developed its own app for third-party delivery - in addition to its partnerships with DoorDash, GrubHub, Postmates and UberEats.

BurgerFi has been able to connect with customers in a meaningful way through the app’s bespoke loyalty program tailored to reward users with personalized offers based on their preferences and order history. The app’s delivery is fueled by Olo, whose on-demand delivery network has enabled BurgerFi to lower delivery fees for its customers and have greater control over transit time and delivery providers. By utilizing the integrated network of third-party delivery vendors, BurgerFi has allowed third-party delivery apps that do not feature BurgerFi to be included in the pool to bid for their business. This ensures customers have access to the best available delivery couriers for the quickest service.

“BurgerFi has continuously looked for ways to enhance the customer experience,” said Charlie Guzzetta, President of BurgerFi. “Through our investment in technology we have been able to strategically anticipate and execute against the current industry-wide changes. This investment in technology, complemented by strong partnerships with  third-party delivery services, has served BurgerFi well during the crisis and will help us continue on our path of redefining the way the world eats burgers.”

From BurgerFi’s exclusive customized LevelUp ordering app to the in-restaurant Oracle digital ordering kiosks, BurgerFi uses over 20 different technology platforms to streamline its business. BurgerFi is favorably positioned to capitalize on omni-channels by optimizing its takeout and delivery platforms for superior performance and profitability.

The 125-location "better burger" burger concept appreciates this trend as it continues to reach new customers through technology. 

“As BurgerFi evolves with the world’s climate, it has stayed committed to innovation and technology as core cultivating principals to drive its success in the booming ‘better-burger’ space,” said Ophir Sternberg, Chairman & CEO of OPES. “Given BurgerFi’s strong foundation as a company and dynamism as a brand, we believe that BurgerFi is positioned for rapid growth and are looking forward to taking BurgerFi to the next level and beyond. Our team is thrilled to support BurgerFi’s exciting growth initiatives. Its technology-driven business and highly-scalable model continue to position it for significant shareholder value creation.”

Ghost Kitchens

Last month BurgerFi opened its first delivery-only kitchen in downtown Miami in partnership with REEF. At its debut, BurgerFi immediately broke sales records for a new concept in a REEF neighborhood kitchen. 15 REEF neighborhood kitchens are planned by the end of the year, including several more Miami locations, as well as new markets including Seattle, Houston, Nashville and Minneapolis. Additional markets are scheduled for 2021.

Given the fast growth of on-demand food delivery, REEF Technology has created delivery-only neighborhood kitchens, otherwise known as ghost kitchens, as a key component of their hubs. REEF Kitchens is a national network of 85+ neighborhood kitchens across 18 cities that allow food entrepreneurs, local restaurants, and national restaurant brands to open and quickly expand their delivery businesses. REEF Kitchens lower the barriers, costs, and burdens for restaurants and is helping to bring fresh, healthy, responsible and chef-driven food to local neighborhoods. 

OPES announced last week it reached a definitive agreement to merge with BurgerFi and anticipates closing the transaction in the third quarter of 2020.