Buffalo Wings & Rings Debuts New Store Design

Anna Wolfe
Senior Editor, Restaurants
a sign in front of a building

Buffalo Wings & Rings, a Cincinnati-based sports restaurant franchise, is launching its first location featuring the brand’s revamped G4 bar and restaurant model. Debuting in September in Milford, Ohio, the new design has been developed based on months of consumer research in order to provide guests with a club-level experience that appeals to evolving consumer demands.

“Our vision is about championing the everyday,” said Buffalo Wings & Rings’ CEO Nader Masadeh. “Getting together doesn’t have to be these ‘big moments,’ it can be a quality meal with friends and family. That’s what makes the good life, and really what we’re hoping to achieve with this new bar and restaurant concept.”

Beer on Demand

The new model include a new hangout area, and valet pick-up for delivery and to-go. Additionally, an area of the new model has been designated as a fast-casual, hangout-zone setting, which features a redesigned patio and fire pit, a lounge and a U-shaped bar with surrounding TVs and foosball tables.

New self-service digital ordering points — only available in the “Beer-Me” hangout-zone area — invite customers to order at their own pace. The location will also offer a wide variety of local and regional beers to pair with the chef-inspired menu. 

We’ve done our research to ensure our restaurants have the community vibe that our customers are looking for. Our new restaurants will have that in-the-community feel. In the entryway of every store, we’ll hang franchisee stories and photos of local sports teams to bring a piece of the community back,” said Diane Matheson, Buffalo Wings & Rings vice president of marketing and branding strategy.

Off-Prem Considerations

The new restaurant design has been optimized with the dine-in customer in mind, but Buffalo Wings & Rings has amped up services for those picking up or ordering out as well. With a valet point at each store, guests just drive up and employees will walk the food out.

Buffalo Wings & Rings will soon introduce a digital platform that allows guests to check-out from their table and call their server with a push of a button. The brand will unveil the first revamped restaurant model to the public in Milford, Ohio in October as “Wings & Rings” with plans to open the second location in early 2022. 


Story updated 09.30.21 -- second location will open in early 2022.


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