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07/22/2021

Bellagreen Launches Loyalty App

b green rewards’ app debuted July 20 and includes a native delivery integration.
Anna Wolfe
Senior Editor - Restaurants
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Bellagreen's new loyalty program and app, b green Rewards, integrated with the brand’s new internal delivery program, allowing team members to personally deliver b green Rewards orders during peak hours.

Guests can now order ahead to skip the line, receive fast delivery and pay with their app, while also earning rewards.  App users will acquire greens (points) with every purchase and will have the freedom to choose their own rewards. The more greens that guests earn, the more reward options they will have. Guests can also redeem their greens to donate a tree seedling.

High Fiver

An added feature of the b green Rewards app is “bella BUY 5” – where guests are rewarded for purchasing starters, desserts or wine. Once a guest has purchased any combination of five items from these categories, they will receive a reward for a free starter, dessert or glass of wine on their next visit.

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Guests who order delivery directly through the app not only earn rewards, but will also save 25%, receive their order 15 minutes faster and enjoy a better experience, compared to orders placed through third-party apps like DoorDash and Uber Eats.

Many brands have weighed the pros and cons of delivery models including WingZone.

[Wing Zone’s Native Delivery Helps Power 45% YOY Sales Increase]

[Restaurant Next on Demand: Debating Delivery Models]

New Prototype

In addition to its new loyalty app, bellagreen is opening a new Carry Out & Delivery location in the Galleria-Houston area in August. The new restaurant will mark bellagreen’s first Carry Out & Delivery prototype, which will operate exclusively through carry out, delivery and catering orders. The location will accept orders placed directly through the new bellagreen b green Rewards appbellagreen.com, by phone and in-store.

Bellagreen strives to help its guests “Eat Well & Tread Lightly” and all seven bellagreen restaurants in Texas have officially reduced their plastic footprint by 90%. In addition to reducing plastic waste, bellagreen decreases its ecological footprint through water conservation, alternative power, pollution reduction, sustainable sourcing practices, and upcycled furnishing and building materials to maintain harmony with the environment.

 

Sustainability Matters Again

Sustainability took a backseat during the height of the pandemic. According to HT’s 2020 Customer Engagement Technology Survey, few were focused on recycling and environmental sustainability in 2020, but operators cannot and should not forget the importance of the environment to their guests and to the overall future of the hospitality industry.  Other restaurants are touting their Earth-friendly commitments. In 2022, Just Salad will expand its Reusable Bowl Program to digital orders and offer participating customers loyalty rewards in its mobile app. Taco Bell is partnering with TerraCycle to tackle recycle its sauce packets. In April, Chipotle announced a 51% waste diversion rate through recycling, composting, and waste-to-energy programs