Baja Fresh Uses Gift Card Program Tech to Fight Childhood Hunger

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Baja Fresh Uses Gift Card Program Tech to Fight Childhood Hunger

08/27/2014
One in five children in America struggles with hunger. Hunger not only impacts a child’s health but also results in poorer academic performance and can ultimately have a lifelong effect on future development and success.
 
That is why from August 15th to October 15th, Baja Fresh Mexican Grill, the quick-casual fresh Mexican chain, is donating 20% of all proceeds from the sale of its new line of Baja Fresh No Kid Hungry gift cards to Share Our Strength’s No Kid Hungry® campaign. Givex is contributing the technology for the gift program.
 
The No Kid Hungry campaign connects those in need with long-term help and resources such as school breakfast programs and educating families on shopping and cooking on a limited budget.
 
The Baja Fresh No Kid Hungry gift cards are powered by Givex, a global technology company and Baja Fresh’s gift card program provider since 2005. Charitable contribution programs are one of Givex’s many services.
 
“Helping end childhood hunger in America is a cause that resonates strongly with us,” says Charles Rink President and CEO, Baja Fresh. “Our No Kid Hungry gift cards provide a convenient way for our guests to contribute to Share our Strength’s programs and raise awareness in our communities. Our partnership with Givex allows for a seamless process for our operators to participate in supporting Share our Strength.”
 
To see a list of participating Baja Fresh locations, please visit
http://www.bajafresh.com/pdf/homepage-promos/nokidhungrypromotionbajafresh2.pdf