Back-of-House / Back-Office

Wynn Las Vegas is managing to foster consistent guest loyalty in a highly competitive town, and in the complete absence of a formalized loyalty program. The secret, according to CIO Scott Carcillo, is superior customer service. This exclusive interview with Carcillo explores the service and the technology that's behind Wynn's uncommon loyalty.

Hotels are tapping into the power of the Internet by linking their websites with other property systems, and maximizing their appeal to guests. One property is boosting gift card sales by 30 percent with its online initiatives, while others are expanding their brand's awareness via smart marketing.