Amadeus, Forward Data to Provide Business Critical Data to Hotels and DMOs

Amadeus, a travel technology partner and transaction processor for the global travel and tourism industry, has partnered with start-up Forward Data to launch 'Forward Keys,' a business intelligence tool for hotels and Destination Marketing Organizations (DMOs), based on data supplied by Amadeus.

The Forward Keys solution enables revenue managers to quantify future demand based on tangible, current market data supplied by Amadeus. The tool will give users real-time booking activity data enabling hotels, for example, to compare their bookings with the number of arrivals in their city on a given day.

Forward Keys will also help hoteliers anticipate future demand, identify dates when they can make a difference, compare budgeted occupancy against forecasted market occupancy, and allow more accurate decisions on revenue management.

Destination Management Organizations will be able to use the solution to monitor in "real-time" the impact of their marketing efforts in comparing reservations made during and outside the campaign period, and also benchmark their performance against competing destinations for future and historical periods to make better long-term plans and investment decisions.