On the back of QR codes comes the newest technological development for restaurants: landing pages. Clunky, multi-page websites, with tiny links and dozens of images, are becoming a thing of the past, replaced by their stripped down, mobile-friendly counterpart in landing pages.
Driven by overwhelming mobile usage, restaurants are turning to landing pages, a simpler solution to streamline the digital experience for their customers who want fast, easy results with their contactless menus.
What is a landing page?
A landing page is a website that has been simplified down to its core components for ease of use, both on the part of customers and restaurants. Most landing pages follow a similar structure, but also allow for individual customization and branding so you can stand out from the crowd and make yours unique.
Benefits to landing pages over full-blown websites
- Lower Cost
After a tough and tumultuous year, scaling back on tech represents a great way for restaurants to save more than a few extra dollars. Bulky websites are a great place to start, especially because restaurants have cheaper options available in landing pages.
With landing pages, restaurants don’t have to pay for hosting or a web developer to build and maintain the site. And with less moving parts, outages and crashes pose far less of a threat for business disruptions and lost revenue.
- Customer Facing
Whereas websites can be clunky and difficult to navigate, especially on a small phone screen, landing pages put all the most important links right in front of the consumer for a better, customer-facing user experience.
Landing pages are designed to fit in the palm of your hand. All the information you need can be taken in at a glance. This technology is more accessible for the less tech-inclined among your customers because the links are big and easy to read.
Landing pages put all the most important links right in front of the customer. They prioritize the most important things like digital menus, online ordering and contact information.