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06/07/2022

WOWorks Adds New C-Level, VP Roles

Parent company of six restaurant brands creates two Chief Brand Officer roles and two new VP of marketing positions.
Anna Wolfe
Senior Editor - Restaurants
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WOWorks, the parent company of better-for-you restaurant brands, SaladworksFrutta BowlsGarbanzo Mediterranean FreshThe Simple GreekBarberitos Southwestern Grille and Cantina and Zoup! Eatery added two new c-level roles to its leadership team.

Lauriena Borstein was chosen as Chief Brand Officer of Saladworks, Frutta Bowls and Zoup! Eatery. She previously held the position of Senior Vice President at WOWorks and General Brand Manager of Saladworks and Frutta Bowls.

John Geyerman was selected as Chief Brand Officer for Garbanzo Mediterranean Fresh, The Simple Greek, and Barberitos Southwestern Grille and Cantina. He previously served as Senior Vice President of Operations for WOWorks and General Brand Manager for Garbanzo Mediterranean Fresh and The Simple Greek.

In order to align marketing initiatives and processes of its six brands, WOWorks has also created two new Vice President of Marketing roles. Lori Kern was chosen as Vice President of Marketing for Saladworks, Frutta Bowls and Zoup! Eatery. She previously held the role of Director of Marketing for Saladworks and Frutta Bowls. Mark Kreiner is now Vice President of Marketing for Garbanzo Mediterranean Fresh, The Simple Greek and Barberitos Southwestern Grille and Cantina. He previously served as Director of Marketing for Garbanzo Mediterranean Fresh and The Simple Greek.

As a result of its recent acquisitions of Barberitos Southwestern Grille and Cantina and Zoup! Eatery, WOWorks expects to end the year with over 400 restaurants and create over 10,000 job opportunities in the restaurant industry. Through shared services and plans to leverage best practices from all six brands, WOWorks will continue to increase their negotiation and purchasing power; use cost efficiencies to fuel growth productivity; and improve vendor support as they grow their portfolio of better-for-you restaurants.

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