Wayback Burgers Launches New App
The new Wayback App makes it convenient to purchase Wayback’s cooked-to-order burgers and sandwiches, prepared-to-order fries and hand-dipped milkshakes direct from mobile devices and tablets. Whether they’re planning their day, on their way to work, or already at the restaurant, guests can find favorite menu items at their fingertips.
Through the app, customers can find a Wayback Burgers nearby, easily monitor the loyalty points they rack up via the Wayback Payback Rewards program, send gift cards to family and friends, and share their Wayback experience through social media.
Wayback Burgers’ President John Eucalitto is thrilled that Wayback Burgers has further enhanced its engagement with guests via the brand-new app. “We get it — families are on the go and every second is critical. The Wayback App caters to families who need to get in and out of the restaurant in a matter of moments,” said Eucalitto. “Conversely, the Wayback App allows parents to spend more quality time at our restaurants by opting to order and pay for their meal at their table. The app may be new; but enjoying a meal of cooked-to-order burgers, fresh fries and hand-dipped-to-order milkshakes remains timeless.”
The Wayback Payback Rewards program pays immediate dividends to guests who take advantage of the new Wayback App.
Incentives for Loyalty
Wayback Burgers will further incentivize loyalty through a two-tier status. Classic Members (those with 0–99 points) will be rewarded with monthly double and triple point days and special offers. Gold Members (those with 100+ points) will receive all Classic-level benefits in addition to a free birthday reward, a free anniversary reward, and $10 reward.
Patrick Conlin, Wayback Burgers’ Senior Vice President, said the additional perks associated with the new Wayback App are a big deal for Wayback’s loyal guests.
“We have always embraced technology, as we’ve offered online ordering through a desktop platform for nearly a decade. However, we recognized the trend is moving to mobile platforms. The Wayback Payback Rewards program is an extension of our commitment to provide excellent service to everyone — our loyal guests and the newcomers giving us a try. We are excited to adopt and implement the mobile ordering capabilities of the Wayback App and the Payback Rewards program for our guests.”