UK-based Hotel Group Boosts Bookings, Average Rate Using Sabre Hospitality Solutions

Red Carnation, the luxury collection of 13 five and four star family-run boutique hotels worldwide, selected Sabre Hospitality Solutions in 2009 as their exclusive provider for all of their distribution needs. As a result of implementing Sabre Hospitality Solutions' Voice Agent software and call center services, the group has experienced a 57 percent year-over-year increase in bookings and an increase of four percent on their Average Daily Rate (ADR) from their voice reservations channel. Since adding Sabre Hospitality Solutions' Guest Connect booking engine to its website, Red Carnation has seen 11 percent more booking revenue coming from their own website.

"The Sabre Hospitality Solutions' software is designed with generating new business and maximizing sales as the top priority, therefore it was the obvious choice for The Red Carnation Hotel Collection. The system's flexibility allowed us to tailor the functionality to suit our own internal needs, as well as the guest experience," says Paul King, director of revenue & global distribution for The Red Carnation Hotel Collection. "Sabre Hospitality's Voice Agent technology enables their agents to truly sell our properties, which has resulted in a 57 percent year-on-year increase in bookings and an increase of four percent on our Average Daily Rate (ADR) from the voice channel. The results they have achieved on our behalf, during one of the industry's most challenging years, has been fantastic. What's more, their vast expertise and the time they have taken to train their agents and ensure we get brilliant service is very much appreciated and evident in our figures."

Red Carnation Hotels manages its inventory centrally via Sabre Hospitality Solutions' innovative SynXis Central Reservations System (CRS). The SynXis CRS' user-tested, customer-driven applications allow hoteliers to connect seamlessly to all channels while driving more revenue through distribution. Sabre Hospitality's Voice Agent is a fully integrated, sales-centric call center technology designed to allow agents to convert calls into bookings and build valuable customer relationship data. The Sabre Hospitality Guest Connect booking engine is the hospitality industry's premier booking engine solution with a proven track record of increasing sales and maximizing merchandising opportunities.