Two Roads Hospitality Sees $13M in Incremental Outbound Revenue
Following a comprehensive review of available technology solutions, Two Roads Hospitality said it selected NAVIS as its preferred partner for optimizing reservation sales and marketing. NAVIS, currently being used by 16 of its client properties, announced that they have entered into an expanded business alliance which will benefit Two Roads Hospitality’s collection of individual hotels, resorts, and vacation residences.
Two Roads negotiated a preferred partnership which includes customized packages for its properties. Since initially partnering with NAVIS, Two Roads Hospitality’s properties have added many millions of dollars in incremental revenue.
According to Kathleen Cullen, Senior Vice President of Revenue and Distribution at Two Roads Hospitality, NAVIS’ innovative technologies, industry expertise and highly personalized approach have all exceeded expectations.
“We’ve seen over $13M in incremental outbound revenue, captured almost 32K email addresses from guest inquiries who didn’t book, and seen an uptick of 5.5 percentage points of average conversion in just the first year of partnership," said Cullen. "We are excited about continuing to bring more of our properties on board with NAVIS because those that are using it have been so wildly successful.”
The strategies that NAVIS enables Two Roads to deploy:
- Create new revenue streams from existing reservation demand
- Execute successful outbound revenue campaigns
- Grow and strengthen marketing databases
- Eliminate time spent on manual, unreliable reporting
- Improve reservation team production
- Align marketing to nurture reservation demand and book more
- Change business mix room nights from costly OTA/flash sale channels to direct voice business
- Deliver higher levels of guest service
Cullen added that another important reason for growing the relationship with NAVIS was the seamless alignment.
“There is an incredible synergy between their client advocates and our properties. NAVIS actually digs in and contributes to solving business challenges while helping us realize performance goals," Cullen noted. "It’s like having a rock star reservation sales manager, director of revenue and operations director all rolled into one. This is something that definitely differentiates NAVIS.”
Working with hundreds of hospitality brands and recognizing a need, NAVIS created a new category of software designed to help hotels, resorts, and vacation rentals improve reservation sales and marketing teamwork, drive more profitable direct bookings and extract more revenue from existing demand. The NAVIS system integrates with every major PMS, is 100% cloud-based and complies with the highest-level compliance certification.