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Trump Property Banks on Mobile Promotions to Drive Revenue

The Trump International Hotel Las Vegas now leverages an SMS text marketing solution (developed by Cendyn) that reaches guests wherever they are with promotional offers to increase revenue. The Mobile Alert application is another marketing channel integrated into Cendyn’s eInsight system.

“We are excited about the launch of a new medium for communicating with our guests. We are now able to send an SMS greeting to our guests following check-in, and introduce them to one of our fantastic hotel amenities with a personalized offer instantly,” says Jason Demuth, marketing manager, Trump International Hotel Las Vegas. Trump Las Vegas promotes the Mobile Alerts program with graphics at the front desk and on the hotel’s Facebook page.

eInsight is Cendyn’s turnkey solution for database marketing that gives management the ability to send the right message to the right customers at the right time. The solution is ideal for loyalty programs and multi-channel marketing management.

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