Travelclick Snags Rubicon to Strengthen BI Service

Travelclick, a provider of revenue generating solutions for hoteliers worldwide, has acquired Rubicon, a provider of competitive market intelligence to the travel and hospitality industry. 

 

Together, the combined organization will bring best-in-class business intelligence products and services to the hospitality and travel-related industries. Both Rubicon and Travelclick’s customers will benefit from the unique combination of the substantial data and technology assets each company brings to the table.  This will provide a common platform that delivers value to hotel chains, independent hotels and other industry stakeholders.

 

Tim Hart, former CEO of Rubicon, will become executive vice president and head of Travelclick’s Business Intelligence division and will report to Larry Kutscher, CEO of Travelclick.