Tocaya Organica, a 20-unit fast-casual brand based in Los Angeles, was looking for a way to improve the accuracy of their pick-up times in order to ensure fresher food and a better guest experience.
Due to the steep increase in demand for takeout, quote time accuracy has become an industry challenge. Orders are often left to cool on counters and guests are waiting longer than promised. Tocaya realized that ready-time expectations would continue to be unreliable unless there was visibility into their kitchen.
That’s when they turned to Curbit, a system that integrates real-time kitchen intelligence into digital operations. CEO Scott Siegel shares Curbit’s unique approach: “Measuring real-time kitchen capacity and speed of service are business critical for a successful off-premise strategy and enjoyable pickup experience.”
At Tocaya, orders were completed on average 11 minutes ahead of promise times. With the help of Curbit’s real-time integration, ready-time expectations soon reflected current kitchen capacity. In test, promise times were consistently within 60 seconds of actual ready times.
According to Harald Herrmann, CEO of One Table Restaurant Brands, parent company of Tocaya, “We conducted a 3-restaurant pilot in which Curbit was able to leverage the intelligence from our existing kitchen systems to help us provide a more seamless, connected commerce experience. Our guests are happier and our kitchens are running more efficiently. We’re excited to expand the rollout to the rest of our restaurants.”
Matt Smith, CMO of One Table Restaurant Brands, added that “maximizing loyalty not only means picking up fresh food with minimal wait time but ensuring our digital channels are always open for business. We are now positioned to cultivate deeper relationships with more guests because of the consistency Curbit has brought to our digital channels coupled with our ability to provide real time, automated text updates on order status.”
Curbit is a software solution that connects restaurant kitchen systems in real-time with a platform of services that include: Quote time management; Real-time order progress via SMS messaging; Order sequencing; and Virtual drive-thrus.