Thanx, an SaaS company that helps brick-and-mortar businesses build deeper, data-driven relationships with their best customers, announced integrations with leading online ordering technology providers, including Olo, that allow restaurants on the Thanx platform to offer convenient mobile ordering to their customers, right in the app they already have.
“We have been using Thanx since 2015 to understand and engage with our best customers,” said Christin Prince, SVP of Marketing at Tupelo Honey, a fifteen location southern food restaurant. “Our loyal customers have been asking for a convenient way to order food when not dining in, and we’re thrilled to be able to give them an elegant ordering solution, right in the Thanx-built app they already have on their phones.”
Thanks to long-standing partnerships with credit card companies that essentially turn consumers’ credit cards into loyalty membership cards, Thanx has always been able to provide loyalty progress for orders placed both in the restaurant and on the restaurant’s website. Now, with ordering integration, Thanx customers can extend the ordering experience to their loyalty members, thus creating another revenue stream on mobile.
“Lou Malnati’s customers often choose to enjoy our pizza in the comfort of their own homes and offices. With our loyal customers already using the Lou Malnati’s app to track their progress towards loyalty rewards, it made sense to provide an ordering experience in the app,” said Mindy Kaplan, Senior Director of Sales and Marketing. “We decided to build the ordering experience internally, but Thanx made it extremely easy to integrate, with support for single sign-on.”