RHI Group, a retail marketing technology firm, has made a strategic investment in Thanx, a provider of digital guest engagement and retention tools for restaurants.
RHI Group is financed by M33 Growth and Ribbit Capital.
Thanx is a leading player in restaurant marketing technology, having been named as one of the 50 most influential innovators in food-service. Beyond restaurants, Thanx partners with regional and national retailers, malls and services businesses. Over the last two years, the number of consumers engaged by the Thanx platform on behalf of merchants has grown 600%.
The Path Forward: Personalization
While many restaurants and retailers have struggled amid the current pandemic, digital purchasing and data-driven personalization have become critical to their future success. As a result, Thanx has experienced accelerating quarter-over-quarter growth through 2020 and will use the new capital to invest in engineering and account management hiring across North America. With this investment, Thanx expects to achieve profitability without requiring additional capital in the future.