Advertisement
08/03/2022

TGI Fridays Expands Digital Kitchen

Based on success of its fall pilot with C3, TGI Fridays is expanding and adding two C3’s brands.
Anna Wolfe
Senior Editor - Restaurants
Anna Wolfe  profile picture
Image
C3 Kripsy Rice tray
The partnership between C3 and TGI Fridays has led to quick success for both parties, providing digital culinary brands that can be cooked out of partner digital kitchens.

Based on initial success featuring C3’s Krispy Rice brand cooked in digital kitchens at select TGI Fridays kitchens, TGI Fridays is expanding the partnership to feature C3’s new digital restaurant brandStonie Bowls, as well as C3’s Kumiand Krispy Rice brands. 

The test phase of the TGI Fridays and C3’s partnership rolled out last fall in Orange County, California, and Maryland and with Krispy Rice, which centers on gourmet sushi boxes. Based on success, the TGI Fridays leadership team has agreed to expand markets and take on two of C3’s additional brands -  Kumi, C3’s Japanese-inspired nori taco and sushi concept, and newly launched Stonie Bowls – featuring signature rice, salad and poke bowls in partnership with competitive eater and YouTube personality Matt Stonie. 

The partnership between C3 and TGI Fridays has led to quick success for both parties, providing digital culinary brands that can be cooked out of partner digital kitchens. The deal with C3 provides for expanding kitchen utilization capacity and generating additional revenue.

C3’s Founder and CEO Sam Nazarian said, “As the virtual restaurant industry continues to innovate, we are thrilled to partner with America’s favorite restaurant brand TGI Fridays, complementing our virtual restaurant brands with Fridays popularity and scale to provide for added revenue opportunities. The sky is the limit with our work together and as we plan to expand our partnership across the country.” 

Ray Blanchette, CEO of TGI Fridays, added, “...This partnership allows us to to react to changing consumer interests, provide more menu choices and a fun guest experience at TGI Fridays.”

Expanded TGI Fridays + C3 markets include select areas of California, New Jersey and New York. TGI Fridays currently has over 700 restaurants in 54 countries. C3 currently has over 800 digital locations across the U.S with an expansion pipeline to well over 1,000. To date, C3 has hired more than 3,500 employees across the U.S.  and has more than 40 culinary brands including Umami Burger, Sam's Crispy Chicken, Krispy Rice, Kumi, EllaMia, Cicci di Carne, Cindy Lou's Cookies, Soom Soom Fresh Mediterranean as well as concepts El Pollo Verde, Plant Nation and Sa'Moto. 

C3's  Go by Citizens mobile app provides a digital culinary market experience where consumers can order from in one transaction and with no hidden delivery fees.