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Texas Roadhouse Taps into Mobile Phone Marketing Trends to Build Guest Relationships

The national chain of family restaurant, Texas Roadhouse, has selected Knotice as its mobile marketing partner to improve guest service and convenience. Knotice Ltd., is a provider of software and services that maximize the ROI of direct digital marketing through process automation, increased relevance, and improved performance.

"Knotice has an extremely impressive on-demand mobile marketing software platform," says Texas Roadhouse communications director Dave Dodson. "Knotice is the ideal mobile partner for us because of Concentri Mobile's advanced capabilities combined with the flexibility to create specific applications that enhance overall guest convenience and experience."

While Concentri Mobile has many attractive features, the ability to support both dynamic text-message dialogue interactions as well as static keyword mobile marketing programs - with location-based targeting - separates Knotice and Concentri Mobile from other mobile marketing providers. Knotice's on-demand software platform, Concentri , unifies the vital direct digital marketing functions marketers need to create profitable relationships with prospects and customers on a website, through email, and over mobile. Unifying these functions saves time and money while directly improving the relevance and performance of direct digital marketing campaigns. Concentri enables marketers to easily engage today's digital consumers and grow revenue while maintaining a consistent brand experience, cutting production cycles from weeks to days, and reducing other related costs by as much as 50 percent.
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