Teriyaki Madness’ New Design Reflects Increased Focus on Takeout & Delivery

Fast casual teriyaki shop concept Teriyaki Madness is opening the doors of its new corporate store near Denver Union Station on Oct. 21.

The new look and design of the kitchen and the store reflect the shift from dine-in over the past few years. Takeout and delivery now accounts for 65-80% of its traffic. As delivery is poised to become an even more integral part of the restaurant landscape in 2020 and beyond, Teriyaki Madness plans to take the learnings from this shop and implement these updates system-wide to ensure its franchisees are keeping pace with changing customer preferences.

“Denver’s Union is… a heavy business area, so we’re looking forward to tapping into our delivery capabilities to reach those customers,” said Teriyaki Madness VP of Marketing Jodi Boyce.

“By implementing these strategic changes to improve shop flow in our corporate location first, we’re better able to test the effectiveness and measure results more closely to ensure our methods spell success for our franchise partners,” Boyce added.

The brand also plans to use the new home market shop as its main training site for new franchisees. According to VP of Training Janice Branam, the location will help incoming franchisees understand operations within the confines of the layout in which they’ll be doing business on a day-to-day basis. “Getting franchisees into the shop to observe during initial training will give them a better understanding of kitchen flow and design before their shop schematics are generated,” she said.

By opening the shop ahead of its annual conference, Teriyaki Madness is looking forward to showing off the improved capabilities and sleek design of its new store layout, introducing new and existing franchisees alike to the potential that growing with the brand brings.