TE2 Announces New Mobile and Web Pre-Order mCommerce Module

The Experience Engine (TE2) announced the availability of its mCommerce module with mobile and web pre-order functionality. With TE2’s mCommerce module, users can find nearby outlets, select items, customize orders, make purchases, book reservations and schedule an in-store pickup through a brand’s app or mobile-friendly website. Other features include menu navigation, product selection, mobile coupons and offers that can be shared on native mobile advertising platforms.
The mCommerce module is part of TE2’s Experience Management System, the first platform-as-a-Service (PaaS) designed from the ground up to help businesses digitally connect, leverage and monetize physical world experiences of consumers with advanced personalization technologies. The mCommerce module enhances TE2’s Experience Management System that matches real-time consumer needs to available products, events and services.
With its connector framework, the TE2 platform integrates into most major POS systems and is meant for businesses that want to build brand engagement and loyalty while improving their bottom line. TE2’s solution represents a shift for businesses that have significant physical world assets and large audiences because it uses critical attributes such as context, time, identity, entitlement, preferences, proximity and intent to ensure consumers get an exceptional experience.
Key markets include hospitality, quick-service food, entertainment, theme parks and outdoor venues where brands must compete and differentiate based on innovation and personalization of the consumer journey.
“When it comes to succeeding in today's Experience Economy, TE2 gets it,” said Joe Pine, co-author of The Experience Economy. “Companies today must design and create new experiences customized to each individual or else face rapid commoditization. Key to gaining this capability is an experience platform such as TE2 provides, which now has enhanced ability to make offers and take transactions digitally.”
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